Optional gift box. This New Polishing Cloth works surprisingly well, gliding effortlessly on an iPhone, MacBook, iPad, or Apple Watch screen. It definitely removes those nasty smudges, even when they're caked on. For larger devices like a Mac or iPad Pro, you will need to wipe a few times given the size of the cloth, but it still feels effortless. Your logo is vividly digitally printed on the surface of the cleaning cloth.